The Queen's College approached B&M to design a compelling brochure to raise awareness and secure funds for its Translation Exchange Appeal. The goal was to create a piece that would resonate with a diverse audience; alumni, students, fellows, and supporters, while effectively encouraging donations.
Queen's College Oxford approached B&M to design a compelling brochure to raise awareness and secure funds for its Translation Exchange Appeal. The goal was to create a piece that would resonate with a diverse audience; alumni, students, fellows, and supporters, while effectively encouraging donations.
We designed a vibrant and engaging eight-page roll-fold brochure that seamlessly aligned with the college's existing branding while introducing a fresh and dynamic visual style. Bold, impactful colours and evocative photography brought the Translation Exchange's goal to life, letting readers visualise the real-world impact of their potential contributions in classrooms across the country.
The brochure's design and tone mirror the college's core values: approachable, inspiring, and forward-thinking. Compelling calls to action highlighted suggested donations, alongside examples of how gifts would make a tangible difference. To simplify the donation process, we incorporated a tear-off donation form, making it as easy and seamless as possible for recipients to contribute.
The brochure met an enthusiastic response from the target audience, including alumni, students, and fellows. The clear messaging, striking visuals, and user-friendly design effectively conveyed the importance of the Translation Exchange Appeal, helping Queen's College strengthen connections with its supporters and inspire meaningful contributions.