Southgate Consulting

Branding, Website & Marketing Materials

Southgate Consulting needed their whole brand refreshing. Their logo was recognisable within the industry but needed some new life injecting into it. Their website looked dated and wasn't producing any enquiries for them. The marketing materials needed revitalising to back up their online marketing.

After an initial consultation we set about updating their logo. They wanted to retain the shape and core colours but update the typography and general flat feel of the old logo. Slim, interlocking type was combined with a punchy combination of inky blues to give a more contrasting logo that works at all sizes. A subtle shadow lifts the text to give a little more depth to the logo and improve readability.

We then turned our attention to the website, creating a dynamic and engaging site which generated a significant upturn in online enquiries. Both a desktop and mobile version of the site were created, allowing a much improved user experience for mobile visitors.