Client:
Hannells Lettings

Brief:
Hannells Letting and Property Management is a new venture for the already well established, Hannells Estate Agents in Derby.

To help bring in new landlords and tenants alike, an incentive programme was created for the estate agency staff. B&M not only designed and print managed the brochure, but also devised and sourced the incentive scheme for Hannells to run themselves. Incentives ranged from a bottle of Champagne all the way through iPods and Supercar Hire to weekend breaks in New York and Skiiing Holidays.

In addition to this, an HTML email campaign was created that sends out a points balance email to the Hannells staff every month.