Nuffield College approached B&M to design an engaging brochure to secure funding for endowments for all postgraduate students. Leaving a legacy is an emotive subject, so the tone and layout had to be appropriate for the topic too.
The finished brochure provides a compelling rationale for old members and friends to leave a legacy donation that will benefit generations of students for years to come.
It explains how making a legacy gift benefits the college, the processes involved, tax advantages, the types of legacies and the society you would automatically join. We also created a pledge form to be inserted into the pocket on the inside back cover.
The style and tone of this publication reflect the core values and brand of the college, and the design appeals to a broad section of age groups and demographics.