Client: Lincoln College, Oxford

Project: Imprint Magazine

Lincoln College had been producing Imprint Magazine for over 15 years, but it had lost that magazine feeling. Like many college magazines, it had been a newsletter that just grew over time, and it needed overhauling back into that magazine format.

When Lincoln appointed B&M, they knew we had the skills and experience to help get one of their flagship publications back on track. We were already producing some of the best college magazines within Oxford University, so we could bring all our knowledge to the table and help them deliver a superb new magazine to their students, alumni and staff.

The only things carried over from the old design were the name and logo, so we literally started with a blank sheet of paper.

We changed the size, binding and stock, so it felt like a magazine when you picked it up. We used the new brand colours and fonts throughout, so now it felt like a Lincoln publication too.

By collaborating closely with the Development Team, we then changed the format and structure of the magazine. It became feature-led, with larger images and longer articles. We grouped the content into logical sections, making it easier to read and introducing the structure for future issues. Despite all these changes, the whole project meant less work for the Lincoln Development Office.

The format and structure are only part of the story, though. The finished product is a beautiful publication - bright, colourful, engaging and professional. It wouldn't look out of place on any newsstand, which is purely down to our ability to deliver creatively and technically. Our publications are fantastic to look at, and our technical expertise in setting up complex documents with meticulous attention to detail means our clients get the best of both worlds.