The Felix Project

Branding & Website

We've been working with The Felix Project since day one - we created their initial branding and helped them launch their first website. The Felix Project has grown very quickly and their branding hasn't been able to keep up with their demands as a charity that is quickly spreading across the capital.

We were asked to revisit their brand to better reflect what they'd become - more urban and sophisticated and dealing with a range of household names on a daily basis. The result is a simple and elegant logo, an expanded palette of colours, improved typography and some stricter brand guidelines that enable their brand to be more effectively replicated.

We've also tidied up their website to bring it in line with these brand updates. Bright and clear colours, a clearer hierarchy of information and a better use of typography has all improved the usability of the site.

www.thefelixproject.org