The Felix Project

Branding & Website

We'd been working with the Felix Byam Shaw Foundation for nearly a year when they started to get their first major subsidiary under way - The Felix Project.

By creating a sub-brand of their existing red logo and changing the text accordingly, we created this green version of the easily identifiable Felix signature. The green highlights their commitment to delivering fresh food to those that need it most and their vans will soon be seen all over London as the project spreads across the capital.

We also created their fully content managed website which really starts to expand the branding of the parent Felix Byam Shaw Foundation. By using strong typography, bright colours and easy to understand icons throughout the site, we've created a playful site with a serious message.

The Felix Project has got off to a great start, with front page coverage in The Evening Standard and featuring in a new BBC documentary ′The Big Food Rescue′.