Client:
MLG

Brief:
As Scotlands largest print group, MLG wanted a campaign to target their customers to gather greater intelligence on their print buying.

A digital only campaign was deployed with personalised emails and landing pages, a survey and contact details update pages. Each response was sent directly to each recipients print rep and allowed MLG to quickly harvest a huge amount of data.

Despite being sent in the run up to Christmas (during a particularly bad spell of snow) the campaign acheived a response rate of over 26%.