Client:
Fisher & Paykel

Brief:
When New Zealand based white goods manufacturer, Fisher & Paykel, made the move into the UK market they needed something to show that they had a history of producing premium white goods.

We created a 'brand within a brand' with the fern logo used extensively to reinforce their New Zealand heritage. A new strapline was also created which appeared throughout their branding.

This was effectively used across all their UK marketing materials, from brochures and point of sale materials to van livery and magazine adverts.