Client: Boston House

Project: Branding, WordPress Website and Marketing

Boston House offers serviced office accommodation at Grove Business Park. The offices had a reputation for being tired and out of date, but after a £2.5m renovation, this certainly wasn't the case any longer.

B&M was approached to create a stand-alone identity for Boston House, along with a website and numerous marketing materials.


We picked up on the multiple bright colours used throughout the building and combined these with an interlocking house icon. We also introduced a new strapline of ‘The Home of Modern Business’ to tie in with the feeling of creating a home for your business.

Once the new brand assets were created, we art directed a photoshoot to highlight the bright, airy spaces and sense of community created within Boston House. This professional photography was used in a range of marketing materials, increasing awareness and bringing more tenants and visitors into the centre.

A dedicated website was also created to support the marketing campaigns. We successfully procured a premium domain name and launched a colourful, fresh WordPress site that gives greater insight into the numerous services available.

Finally, we ran sustained social media campaigns that targeted small businesses in the area. Focussing on the flexible spaces, affordability and the wide range of benefits Boston House can bring to your business, we increased the number of followers and enquiries.