Client:
PlayBridge UK

Brief:
PlayBridge UK was setup to try and revive the game of Bridge in the UK. With player numbers rapidly deminishing, new ways to play the game needed to be created.

PlayBridge UK founder, Terry Collier created a unique dealing system which allows the 'duplicate' hands required for competitive Bridge to be quickly, easily and above all, cheaply dealt in your own home. With this new technique conceived, Terry then set about replicating dealing patterns from some of the most famous Bridge tournaments ever staged.

This advert, promoting the 'Beat The Champions' patterns from the 1968 World Bridge Olympiad appeared next to the famous Bridge column in the Saturday Telegraph. The advert was both designed and booked by B&M.

B&M also created the PlayBridge UK logo and designed the overall layout for the PlayBridge website.