Client:
Fisher & Paykel

Brief:
New Zealand based white goods manufacturer, Fisher & Paykel, made the move into the UK market back in 1999. A household name in their native market, Fisher & Paykel needed to establish their position in the UK and the decision was made to only sell their high end stainless steel fridge/freezers, dishwashers and cooking appliances.

The B&M team were not only involved in coordinating and designing a national advertising campaign, but producing Fisher & Paykel's whole UK Business and Marketing plan. This was then expanded to be implemented Europe wide.

We also put together a wide range of point of sale materials, brochures and leaflets, exhibition graphics and PR materials.