Facebook Integration
In addition to being able to offer secure login via a username/ password based system (either provided as part of the database or generated on demand for each campaign) we can also offer login through a users Facebook account.
With 500,000,000 active Facebook users worldwide and 30,000,000 in the UK alone (half the population) the reach and scale of Facebook is unmatched. Half of all users login on a daily basis, 48% of 18-34 year olds check Facebook as soon as they wake up and 3,000,000 links are shared every hour.
What does this mean?
- Prepopulate the “Update Profile” page with Facebook Information
- Ability for visitor to post to their Facebook Wall and/or RSVP for an Event
- Survey versioning based on Facebook demographics
- Ability for visitor to post to all their friend’s walls
- Ability for the visitor to select which friend’s walls to post on
- Mining of visitor friend’s data into your own database
- Versioned images and text/offers based on Facebook demographics
What are the benefits?
The viral possibilities offered by integrating Facebook within your campaign are huge. Not only can you make accurately targeted offers for visitors based on their Facebook demographics, these offers can be shared with their friends. These friends can then share the same offer with their friends and so on. Each response would be fed back into your campaign, helping you to capture new users information and grow your database exponentially.
Accessibility with Facebook also brings the opportunity to increase your number of Facebook fans, adding another string to your marketing bow and allowing a cheap, effective, ongoing marketing touch point.
