QR Codes

A Quick Response (QR) code is a two-dimensional matrix barcode that can store data such as contact information, calendar events, URLs, phone numbers, emails, mailing addresses, or any other text up to 7,089 characters. A barcode reader application installed on a mobile device or a handheld scanner connected to a computer can read QR codes.

QR Codes act as physical hyperlinks; they link offline to online and print to mobile. They can be placed on a business card, a catalogue, a direct mail piece, or a product label to link the marketing piece to the Internet.

You can use QR Codes in a variety of ways:

QR Codes On A Direct Mail Piece

A common use case of QR Codes in marketing campaigns is storing a URL in a QR Code and printing it on a direct mail piece as a response mechanism. When recipients scan the barcode with their mobile device, they’ll connect to a landing page where they can find more information about the product or service being marketed.

QR Codes can store both generic and personalised URLs. When using personalised QR Codes, you can increase your response rate by also personalising the landing pages linked to the barcode and delivering a more targeted message.

QR Codes On A Product Or Corporate Brochure

You can engage customers by printing brochures with a QR Code that links visitors to a web page containing product demonstration, video testimonials, FAQ, etc.

QR Codes On Press Ads

Not everyone is at a desk or in front of a computer when reading a magazine or newspaper. By placing a QR Code on your press ad, readers can link to you no matter where they are.

QR Codes On Promotional Items

Place a QR Code on giveaways such as T-shirts and coffee mugs and bring them to life.

Used creatively, QR Codes engage prospects and increase response rates by offering a convenient and relevant channel for communication.