Pay Per Click (PPC) Advertising

At B&M, we offer a full Pay Per Click Management service, delivering highly targeted traffic to your site at the lowest possible cost.

What is pay per click advertising?

Pay per click advertising is an online form of advertising where adverts or links to your site are displayed on other sites (normally search engines or portals) and the advertiser (that’s you) pays a small fee each time searchers click through to your site. The ads are displayed in primary positions on results pages of major search engines and portals. Prices vary greatly depending on the competition for the keywords in your area and market.

The best part is, you are only paying when people are visiting your site. This not only means you are guaranteeing traffic for your spend, but you can accurately measure the success of your advertising using our comprehensive site Analytics tools.

You can also very accurately determine how and when your budget is spent. If you are offering a business to business service, chances are people will be searching for your products or services Monday to Friday between 8am and 6pm. You can choose for your adverts to only be shown during those times.

You can specify a daily, weekly or monthly budget, allowing you to choose exactly how much you want to spend and how you want that budget spent. Want as many visitors as possible as quickly as possible? Or maybe you’d prefer to stretch your budget evenly over the course of the month? We can configure your advertising to work exactly as you want it to.

Many of our clients find that this form of advertising truly pays for itself. We upload your predetermined monthly credit to your account, people visit your site, those visitors spend money on your site or want to use your services, you generate income from those sales, you use this income to pay for more advertising, you get more site traffic as a result, and so on…

Why choose pay per click advertising?

Pay per click advertising is ideal if you are looking for a search engine marketing strategy that delivers targeted traffic, and fast. We can have your ad campaigns up and running in as quickly as 24 hours and the risks are very low as you only pay when your ads are clicked on.

Our experience of co-ordinating Pay Per Click campaigns means we can help you make the most of your budget, using exactly the right keywords and sponsored links to generate the highest amount of traffic for your investment.